Behind SET PR

I moved to NYC chasing the dream of thriving in my career — and doing it in the best city in the world. Two months in, life threw a curveball.

So I did what any PR girl with a vision (and a color coded Google Sheet) would do — I launched my own agency.  

Introducing… SET PR 💌 a NYC-based boutique agency specializing in publicity, influencer strategy and event management.

SET PR is built on passion and purpose. The belief that the work you pour 40+ hours into each week should inspire and excite you every single day. That you should feel bold, empowered and unstoppable. No dream is too big around here! 

“SET PR” has been scribbled in my journals, included on every vision board since 2018 and even popped up in the comments of my college graduation IG post. For those who have dreamed up a business and had the guts to bring it to life, you deserve a PR partner who's ready to be your right hand (& that's me!) 

I’m here to get your name in the spotlight through press, influencers, brand partnerships and buzzworthy events that get people talking.

If it feels exciting and a little scary — we’re on the right track 💌

signed, sealed, SET PR. Let’s chat!
📩 sarah@setpr.nyc